Tencent: The Secret Chinese Company That Owns Everything

How a messaging app became a $500 billion digital empire hiding in plain sight

Hey friend,

Quick question: What do Fortnite, League of Legends, Spotify, Tesla, and your favorite mobile games all have in common?

They’re all connected to a Chinese company you’ve probably never heard of, even though you use their products every single day.

That company is Tencent, and they’re quietly building one of the most powerful digital empires in human history. While everyone’s watching Facebook and Google, Tencent has been sneaking into your pocket, your gaming console, and your investment portfolio.

Today I’m pulling back the curtain on this mysterious giant that somehow owns a piece of almost everything digital.

 The Humble Beginning That Fooled Everyone

Tencent’s story starts in 1998 in Shenzhen, China, with five friends who had a simple idea: create a better way for Chinese people to chat online.

The founder, Ma Huateng (known as Pony Ma), was a quiet computer programmer who studied astronomy before getting into tech. While American companies were focused on email and websites, Pony saw that people wanted instant messaging.

But here’s the thing - Tencent almost died before it even got started.

Their first product, QQ, was basically a Chinese copy of an Israeli messaging service called ICQ. Not exactly revolutionary stuff. They were so broke in the early days that they couldn’t afford their own servers.

Pony and his co-founders took turns pretending to be different types of users online - sometimes they’d be young girls, sometimes middle-aged men - just to make their chat service look more popular than it actually was.

They were literally catfishing people to save their company.

But then something magical happened. Chinese internet users fell in love with QQ. Not because it was technically amazing, but because it felt designed for them. Western chat services felt foreign and clunky. QQ felt like home.

 The Penguin That Conquered China

QQ’s mascot was a cute penguin, and that little bird became one of the most recognized symbols in China. By 2005, QQ had over 100 million users.

But Pony Ma wasn’t satisfied with just messaging. He looked at what made money in other countries and asked a simple question: “How can we do this better in China?”

The answer was virtual goods. While Western companies were trying to get people to pay for software, Tencent made their services free and charged for digital decorations, special features, and virtual items.

Want a fancy avatar for your QQ profile? That’ll be 50 cents. Want special emoticons? Another dollar. Want to make your chat window sparkle? Here’s your credit card.

It sounds ridiculous, but it worked brilliantly. Millions of Chinese users happily paid small amounts for digital bling that made them feel special online.

By 2010, this “freemium” model was generating billions in revenue. Tencent had cracked the code for making money in the digital age.

The WeChat Revolution

Just when everyone thought QQ was Tencent’s masterpiece, they did something that shocked the tech world: they created their own competitor.

In 2011, Tencent launched WeChat, a mobile messaging app that would make QQ look like ancient history.

WeChat wasn’t just messaging - it was everything. You could chat, share photos, pay for groceries, book taxis, order food, read news, play games, and even manage your bank account.

Imagine if WhatsApp, Instagram, Uber, PayPal, Amazon, and Netflix all merged into one app. That’s WeChat.

The app became so essential to daily life in China that people joke you literally cannot function in Chinese society without it. You need WeChat to do basic things like buy coffee or split a dinner bill.

Today, WeChat has over 1.3 billion monthly active users. That’s more than the entire population of China.

 The Gaming Empire Nobody Saw Coming

While everyone was focused on WeChat, Tencent was quietly building the world’s largest gaming empire.

They started by creating online versions of popular games for the Chinese market. But then they got smarter - instead of competing with successful game companies, they just bought them.

Riot Games (makers of League of Legends)? Tencent owns 100% of it.

Epic Games (makers of Fortnite)? Tencent owns 40%.

Supercell (makers of Clash of Clans)? Tencent owns 84%.

Ubisoft (makers of Assassin’s Creed)? Tencent owns 5% and growing.

The list goes on and on. Tencent now owns stakes in more gaming companies than any other corporation on Earth.

But here’s the brilliant part - they don’t interfere with how these companies operate. They just collect the profits and learn from their success.

Today, Tencent makes more money from gaming than Sony, Microsoft, and Nintendo combined.

 The Investment Octopus

Gaming was just the beginning. Tencent started investing in everything digital, everywhere.

They own pieces of:

- Spotify (music streaming)

- Discord (gaming chat)

- Snapchat (social media)

- Tesla (electric cars)

- JD.com (Chinese Amazon)

- Meituan (Chinese Uber Eats)

- Sea Limited (Southeast Asian everything)

The pattern is always the same: find successful digital companies, buy a stake, learn from them, then apply those lessons to dominate the Chinese market.

It’s like having a crystal ball for tech trends. When Tencent invests in something, other investors pay attention because they know Tencent has spotted the future.

 The Platform That Rules Everything

But Tencent’s real power doesn’t come from owning individual companies - it comes from controlling the platforms that everything else runs on.

WeChat isn’t just an app, it’s an operating system for digital life in China. Every business, every service, every government function runs through WeChat.

Tencent also owns QQ Music (China’s Spotify), Tencent Video (China’s Netflix), and Tencent Cloud (competing with Amazon’s web services).

They’ve created a digital ecosystem so complete that Chinese users rarely need to leave Tencent’s universe of apps and services.

 The Numbers That Will Blow Your Mind

Let’s talk about just how massive Tencent really is:

- Market value: Over $400 billion (bigger than Coca-Cola and McDonald’s combined)

- Annual revenue: $87 billion (more than Netflix, Uber, and Twitter combined)

- WeChat users: 1.3 billion (that’s 1 in 6 people on Earth)

- Gaming revenue: $24 billion per year (bigger than most countries’ GDP)

- Employees: Over 100,000 people worldwide

Tencent is literally one of the 10 most valuable companies on the planet, and most people outside China have never heard of them.

Why This Matters to You

Subscribe to keep reading

This content is free, but you must be subscribed to The Business Bulletin Newsletter to continue reading.

Already a subscriber?Sign in.Not now